The Uncommon Pursuit

A space for those who want more from life.

The Uncommon Pursuit is a movement for the bold, the curious, the growth-minded. For the ones who question the status quo, challenge their limits, and seek to discover their full potential.

Each month, we’ll explore powerful books in the realms of motivation, mindset, personal development, and self-mastery—works that awaken something deep within and compel us to act. Not just to dream of a better life, but to build it. Brick by brick. Page by page.

Here, we seek to:

  • Break free from the ordinary

  • Build discipline, resilience, and purpose

  • Cultivate clarity and courage

  • Design a life of impact, alignment, and meaning

  • And above all—become uncommon beings in a world that often encourages conformity

This is for those who want more than surface-level success. You want depth. Purpose. Freedom. Growth. This is your place to Be Uncommon.

January 2025

Your 168

No matter who you are, we all have the same amount of hours in a week and no matter what we do, we cannot create "more time". How do you approach your 168?

Book Link

February 2025

Atomic Habits

1% does not seem like a lot, but just 1% better every day will compound to drastic positive changes. How do you develop Atomic Habits?

Book Link

March 2025

Sapiens

Sometimes the best way to understand who we are today is by taking the time to understand how we got here in the first place. Take a step back to understand how our very first ancestors shaped our present day world.

Book Link

April 2025

Stealing Fire

Do you believe in super powers? Dive into empowering stories that test the boundaries of our capabilities to reach a higher consciousness.

Book Link

May 2025

Shoe Dog

How do you start one of the most successful brands in the world? Sometimes you need a little bit of luck but more importantly, you need to just start and just do it.

Book Link

June 2025

Thinking Fast and Slow

Ever wonder how your mind actually works? Uncover our 2 systems and cognitive biases shape our judgements and decisions to empower you to make better, conscious decisions.

Book Link

July 2025

How to Win Friends and Influence People

Embark on this guide that will teach you:

-How to communicate effectively
-How to make people like you
-How to increase your ability to get things done
-How to get others to see your side
-How to become a more effective leader
-How to successfully navigate almost any social situation

Book Link